Many companies are utilizing technology to improve operations as well as improve cybersecurity and to engage customers. But implementing tech to manage an ever-changing business requires more than simply buying or adopting tools. The most important thing is to make them a key element of the business strategy.
The best way to design and manage an effective technology strategy involves a number of departments and people. It also depends on the goals that you want to achieve. For instance, a central team could utilize Microsoft Dynamics to consolidate its ERP program and CRM platform into one all-in-one system. This suite of Software-as-a-Service programs enables businesses to better serve customers, automate processes and increase productivity.
To make a tech implementation be successful, all stakeholders need to buy in. This includes top management as well as ultimate users. Marketing and innovation to each of these groups is difficult because they have different perspectives and needs. Effective implementation managers recognize these differences and plan for each group in advance.
To overcome the resistance of opinion leaders Implementation managers might be able to place the innovation in the presence of workers who can be trusted role models for others (neither extremely skilled nor poor at their job). People who might be resistant to the idea can observe how easily it adapts and start to believe in its potential. Another method is to have top management take a brief symbolic gesture to demonstrate their support for innovation. It could be as easy as a memo or a speech however, it sends an affirmation that the organization is determined to embrace the innovation.
